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What to Expect During a Virtual Custom Blend Foundation Appointment

Updated: Nov 28, 2022

Why Custom Blend?


Everyone deserves the right to have foundation that matches their skin, but even in today’s world this can be difficult to find. According to WWD, 94% of women struggle to find the right shade. The days of randomly selecting a pre-made foundation at the drugstore and hoping it works with your skin tone are over. Everyone seeks the ‘perfect fit’ with not just the shade but the entire formula with customized products that speak to their individual needs and preferences. Who wouldn’t want a product unique just to them?


That’s why I offer Custom Blend Foundation – the perfect solution to that lifelong search. What sets it apart from any other foundations is that I can customize it not only to the exact match of your skin, but also to the desired coverage, texture, finish and even add skincare additives so it truly is the perfect formula for you!


Depending on your preference of application, I can blend both liquid and powder formulations.

This service can only be offered by Certified Custom Blend Consultants like myself. We are trained in color theory as well as formulating and mixing custom blend products. Here’s what you can expect during your very own virtual custom blend foundation appointment.


WHAT IS THE FIRST STEP?


The first step is to determine your formula. This includes your desired sun protection, coverage, texture, skin type, and finish for your lifestyle. There are two ways that you can provide me with the information I need to create your blend.

HERE ARE YOUR OPTIONS: Option 1: You can fill out a custom blend survey. After you complete this comprehensive survey, I will have a better idea of your preferences based on your responses. Once received, I will follow up with you to discuss the virtual process.  Option 2: You can book a virtual consult so we can discuss your desired blend and the virtual process.


WHAT IS THE SECOND STEP?


Now that I know your preferences, the next step is to determine your exact skin tone and undertones.

First, you will send me indoor and outdoor pictures of your face with no makeup on wearing a plain white or black shirt.


For your outside photos, please do not face the sun as it will change the color of your skin in the photo, try not to have the sun directly behind you as it will create a glare and avoid standing in the shade as it will make your skin tone look darker.


For your inside photos, please face a window so natural light is on your skin. Please do not stand too close to the window as it will make your skin tone look lighter. You can submit multiple photos in each setting.


I will then use these pictures to determine the base color closest to your complexion and pigmented toners to mix in to achieve the perfect match.


WHAT'S THE THIRD STEP? Once I blend your products, I will send you a sample of your formula. Once you receive your sample, please contact me so we can schedule a time to meet via zoom so I can look at the match and make any necessary adjustments. I will also discuss the coverage, texture, finish, etc. to make sure you are pleased and make any necessary adjustments to the formula. If you can not meet via zoom, you can apply the foundation sample and send me pictures. Please let me know if you prefer this option and I will give you guidance on what I need for the pictures. Please do not apply the foundation on your entire face and send me pictures as I will not be able to see the difference between the foundation and your skin tone.


I am a perfectionist when it comes to my custom blend, so I will send updated samples until we have a perfect match (I do not believe in "close enough"). 

THE LAST STEP Once your custom blend is formulated and mixed, a full size foundation will be shipped directly to you. We will meet a final time to make sure no further adjustments need to be made. You will be able to use your foundation immediately and experience the amazing benefits that come with this amazing mineral based formula. I know that you will LOVE it and your satisfaction is guaranteed! What are you waiting for?!? You’ve waited way too long already to find the PERFECT MATCH! The time is now!! I can’t wait to provide you with the best foundation for YOU!

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